Mission Statement

We embrace technology to create a seamless experience

• We disrupt the world of hospitality through people, technology and design. Appealing to Generation YO, looking for extraordinary experiences, a sense of fun, and value in sought-after locations. Smart thinking makes YOTEL an exciting place for our crew to work; for guests to experience; and for owners to invest.

Brand values

• Honest: We are true to who we are, and we deliver what we say. No nonsense
• Inspiring: We are playful and creative from Shaggy Awards to "YO-mojis", and from robots to music playlists
• Intuitive: We understand the needs of others: we are thoughtful and empathetic with crew members and guests
• Smart: We use technology and design to create a seamless experience, from SmartBeds™ to our new app
• Efficient: We focus on everything you need and nothing you don't

Brand Promise

An experience that re-defines hospitality

• •  Creating time 
• •  Sought-after locations
• •  Smart design
• •  Sense of Komyuniti 
• •  Seamless technology